Evaluation: What have you learned from your target audience feedback?

From gathering audience feedback I have learned that the majority overrules.
From a business stand point it is more efficient to create a digipak that can be sold to the majority of the market rather than change it to meet the opinions of a hand full.
There have been a few criticising comments but I think by looking into them I have been able to see which is the better option. For example with the advert I looked into a green patterned design because someone said it was a bit plain. Only when I had both designs did I realise that the red one was better.
I have also learned that the target audience can be very sheepish yet firm. They know what they like and they will go with it following the leader. however if they don't like something then they will object.