Location
The video was originally set in London but due to travel issues we could not all make it down there to film. This meant that I had to settle for Northampton. Not exactly the best place in the world and no way near the same as London; but it had a park and that was good enough for me. I originally planned to film in St. James Park in London so I could disguise Beckett's Park in Northampton as London fairly easily. London is a big place and to the people who don't know where I actually filmed it looks like we did go to London. The street could be any street down in London; it's busy, there were buses and taxis. The only thing that may give it away is the landscape. Large areas of London are all relatively flat but there are visible hills in the video if you look carefully.
Fonts
Throughout the whole project anything related to the band such as the digipak and poster has all been in the same font and style for that matter. This shows clear continuity between the products. The font and style may seem a bit cliche as it is fairly commonly used in day to day things. I used Ariel Bold Word Art. It's not the best thing in the world but if you look back to my deconstruction of the bands album "Once Upon a Time in the West" it is similar to the font used there. The products are all red as well. The digipak and CD are red along with the advert in the magazine. They are all done in the same style which makes it easy for the target audience to recognise them.
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