Saturday, 4 December 2010

Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products?

My music video has used the basis of existing videos to create a realistic and typical theme for the music genre. Other music videos have given me a good and somewhat varied idea of what to include in my video. The first thing I did was choose the song, looking back I am glad it was a song that I had not seen the video to. This mean the ideas of what I put into the video would come straight from my head and the images that the song gives me when I listen to it.

By looking at other music videos I counted the scenes within each one. The average came to about 120 scenes. For an average four minute video it makes it about 2 seconds for each scene. This mean that to keep the video moving at a normal pace I would have to carefully use footage and make sure that I filmed enough. I managed to create a storyboard that was 101 scenes long so to fill the gaps I used stills.

My music video doesn't develop technologies as such. I think I have managed to create a developing sense of speed through out the video. As it gets further on into the song the pace starts to pick up and so does the video creating that feel of rush. This is helped by the stills of London that are included because it is associated with hustle and bustle of a rushed life.

My video challenges real media products because it has quite a lot of stills in it. In most music videos there aren't as many as this but I think that they are necessary to help create the atmosphere of the video. They are there as a constant reminder of the wealth the girl is related to and they bring the viewers mind beck to the city. I consider the city to be a key character in the video. There are so many people in London and the guy goes after this one girl. It also gives a sense of 'there is so much to do and see but the guy just wants the girl'.

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