Monday, 28 March 2011
Saturday, 4 December 2010
Evaluation: How did you use media technologies in the...?
..Construction?
When making the film I used both digital and film cameras. This gave me a bit of a difference with the quality but I was left with no choice because the batteries died in the first camera.
With these cameras i was able to use the zoom which gave a sharper image and helped to frame some shots.
During the editing I have used two Apple computers. An iMac and a MacBook Pro. On these I have used iMovie to edit the film. For further information see my post on editing.
http://matthewharrisa2media4079.blogspot.com/2010/12/editing.html
To comply with exam board specifications I have used blogger to submit my work electronically. In the past I have had some difficulty with the site but when completing this coursework it has been fairly good to me. there has been no error messages bar one and I managed to work around that. The image uploader said there was an error with the images I was trying to upload for the editing post. The only reason it didn't like them was because they were screen shots I had taken on the MacBook Pro. So I went around it and opened them up in Windows Picture Gallery, which did recognise them, and took screen shots from there. I then dumped them into Microsoft Office Picture Manager and cropped them.
The cameras that I used to film the video were:
A Canon MD205 video camera.
A Nikon Coolpix P60 digital camera.
(it's really a photo camera, it just has a film mode built in)
...Planning?
I used the Schools new VLE to have access to the evaluation questions and that's it really.
When making the film I used both digital and film cameras. This gave me a bit of a difference with the quality but I was left with no choice because the batteries died in the first camera.
With these cameras i was able to use the zoom which gave a sharper image and helped to frame some shots.
During the editing I have used two Apple computers. An iMac and a MacBook Pro. On these I have used iMovie to edit the film. For further information see my post on editing.
http://matthewharrisa2media4079.blogspot.com/2010/12/editing.html
To comply with exam board specifications I have used blogger to submit my work electronically. In the past I have had some difficulty with the site but when completing this coursework it has been fairly good to me. there has been no error messages bar one and I managed to work around that. The image uploader said there was an error with the images I was trying to upload for the editing post. The only reason it didn't like them was because they were screen shots I had taken on the MacBook Pro. So I went around it and opened them up in Windows Picture Gallery, which did recognise them, and took screen shots from there. I then dumped them into Microsoft Office Picture Manager and cropped them.
The cameras that I used to film the video were:
A Canon MD205 video camera.
A Nikon Coolpix P60 digital camera.
(it's really a photo camera, it just has a film mode built in)
...Planning?
In the planning stage I used a new website to me called Scribd.com. This site allows people to upload Microsoft Office word documents which can then be linked to things such as blogs. I uploaded my Shooting Schedule and Director's Pitch.
.
...Research?
During the research and TA research I uploaded the animatic to YouTube and sent out messages via facebook asking people to send me their thoughts. This allowed me to get a wide range of feedback and a good idea of what peoples general thoughts were.
.
...Evaluation?
During the evaluation I used no more new technologies than the ones I had already used in the rest of the project.
I used the Schools new VLE to have access to the evaluation questions and that's it really.
Evaluation: What have you learned from your target audience feedback?
From gathering audience feedback I have learned that the majority overrules.
From a business stand point it is more efficient to create a digipak that can be sold to the majority of the market rather than change it to meet the opinions of a hand full.
There have been a few criticising comments but I think by looking into them I have been able to see which is the better option. For example with the advert I looked into a green patterned design because someone said it was a bit plain. Only when I had both designs did I realise that the red one was better.
I have also learned that the target audience can be very sheepish yet firm. They know what they like and they will go with it following the leader. however if they don't like something then they will object.
From a business stand point it is more efficient to create a digipak that can be sold to the majority of the market rather than change it to meet the opinions of a hand full.
There have been a few criticising comments but I think by looking into them I have been able to see which is the better option. For example with the advert I looked into a green patterned design because someone said it was a bit plain. Only when I had both designs did I realise that the red one was better.
I have also learned that the target audience can be very sheepish yet firm. They know what they like and they will go with it following the leader. however if they don't like something then they will object.
Evaluation: How effective is the combination of your main product and ancillary texts?
Location
The video was originally set in London but due to travel issues we could not all make it down there to film. This meant that I had to settle for Northampton. Not exactly the best place in the world and no way near the same as London; but it had a park and that was good enough for me. I originally planned to film in St. James Park in London so I could disguise Beckett's Park in Northampton as London fairly easily. London is a big place and to the people who don't know where I actually filmed it looks like we did go to London. The street could be any street down in London; it's busy, there were buses and taxis. The only thing that may give it away is the landscape. Large areas of London are all relatively flat but there are visible hills in the video if you look carefully.
Fonts
Throughout the whole project anything related to the band such as the digipak and poster has all been in the same font and style for that matter. This shows clear continuity between the products. The font and style may seem a bit cliche as it is fairly commonly used in day to day things. I used Ariel Bold Word Art. It's not the best thing in the world but if you look back to my deconstruction of the bands album "Once Upon a Time in the West" it is similar to the font used there. The products are all red as well. The digipak and CD are red along with the advert in the magazine. They are all done in the same style which makes it easy for the target audience to recognise them.
The video was originally set in London but due to travel issues we could not all make it down there to film. This meant that I had to settle for Northampton. Not exactly the best place in the world and no way near the same as London; but it had a park and that was good enough for me. I originally planned to film in St. James Park in London so I could disguise Beckett's Park in Northampton as London fairly easily. London is a big place and to the people who don't know where I actually filmed it looks like we did go to London. The street could be any street down in London; it's busy, there were buses and taxis. The only thing that may give it away is the landscape. Large areas of London are all relatively flat but there are visible hills in the video if you look carefully.
Fonts
Throughout the whole project anything related to the band such as the digipak and poster has all been in the same font and style for that matter. This shows clear continuity between the products. The font and style may seem a bit cliche as it is fairly commonly used in day to day things. I used Ariel Bold Word Art. It's not the best thing in the world but if you look back to my deconstruction of the bands album "Once Upon a Time in the West" it is similar to the font used there. The products are all red as well. The digipak and CD are red along with the advert in the magazine. They are all done in the same style which makes it easy for the target audience to recognise them.
Evaluation: My Video and Goodwin's Theory
My video follows some of Goodwin's theories.
In the video there are links between the visuals and the lyrics:
Two examples - When the lyrics say "I think you've turned it 'round" there is a still image spinning around.
- When the lyrics say "I saw this girls 'round town" there is a shot of the girl in the town among other people.
I like to believe that visuals compliment the music. The rushed and upper class images enhance the feel of the lyrics.
My video fits in with the genre characteristics and has a good resemblance to other videos in the same genre.
There is a fair bit of the Notion to Looking in my video. When the girl is walking up through the town the shots depict her as something to be admired and something that the guy wants to have.
I believe that my video comes under the category of concept based video. There is no direct performance (I would consider direct performance to include instruments) and there is a bit of a narrative through the video but it's not souley narrative.
In the video there are links between the visuals and the lyrics:
Two examples - When the lyrics say "I think you've turned it 'round" there is a still image spinning around.
- When the lyrics say "I saw this girls 'round town" there is a shot of the girl in the town among other people.
I like to believe that visuals compliment the music. The rushed and upper class images enhance the feel of the lyrics.
My video fits in with the genre characteristics and has a good resemblance to other videos in the same genre.
There is a fair bit of the Notion to Looking in my video. When the girl is walking up through the town the shots depict her as something to be admired and something that the guy wants to have.
I believe that my video comes under the category of concept based video. There is no direct performance (I would consider direct performance to include instruments) and there is a bit of a narrative through the video but it's not souley narrative.
Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products?
My music video has used the basis of existing videos to create a realistic and typical theme for the music genre. Other music videos have given me a good and somewhat varied idea of what to include in my video. The first thing I did was choose the song, looking back I am glad it was a song that I had not seen the video to. This mean the ideas of what I put into the video would come straight from my head and the images that the song gives me when I listen to it.
By looking at other music videos I counted the scenes within each one. The average came to about 120 scenes. For an average four minute video it makes it about 2 seconds for each scene. This mean that to keep the video moving at a normal pace I would have to carefully use footage and make sure that I filmed enough. I managed to create a storyboard that was 101 scenes long so to fill the gaps I used stills.
My music video doesn't develop technologies as such. I think I have managed to create a developing sense of speed through out the video. As it gets further on into the song the pace starts to pick up and so does the video creating that feel of rush. This is helped by the stills of London that are included because it is associated with hustle and bustle of a rushed life.
My video challenges real media products because it has quite a lot of stills in it. In most music videos there aren't as many as this but I think that they are necessary to help create the atmosphere of the video. They are there as a constant reminder of the wealth the girl is related to and they bring the viewers mind beck to the city. I consider the city to be a key character in the video. There are so many people in London and the guy goes after this one girl. It also gives a sense of 'there is so much to do and see but the guy just wants the girl'.
By looking at other music videos I counted the scenes within each one. The average came to about 120 scenes. For an average four minute video it makes it about 2 seconds for each scene. This mean that to keep the video moving at a normal pace I would have to carefully use footage and make sure that I filmed enough. I managed to create a storyboard that was 101 scenes long so to fill the gaps I used stills.
My music video doesn't develop technologies as such. I think I have managed to create a developing sense of speed through out the video. As it gets further on into the song the pace starts to pick up and so does the video creating that feel of rush. This is helped by the stills of London that are included because it is associated with hustle and bustle of a rushed life.
My video challenges real media products because it has quite a lot of stills in it. In most music videos there aren't as many as this but I think that they are necessary to help create the atmosphere of the video. They are there as a constant reminder of the wealth the girl is related to and they bring the viewers mind beck to the city. I consider the city to be a key character in the video. There are so many people in London and the guy goes after this one girl. It also gives a sense of 'there is so much to do and see but the guy just wants the girl'.
The iMac
The iMac that I used to start the editing was one of the very latest and has got all the new technologies with it.
This is the new shape wireless Apple mouse. It allows for a greater range of movements and is more ergonomically designed than the old mice allowing for better comfort.
This is Apple's new wireless keyboard. It is very light and portable which means that I can type while looking for something in another part of the room. The slanted design makes it more comfortable to use than a flat keyboard.
This is the new shape wireless Apple mouse. It allows for a greater range of movements and is more ergonomically designed than the old mice allowing for better comfort.This is Apple's new wireless keyboard. It is very light and portable which means that I can type while looking for something in another part of the room. The slanted design makes it more comfortable to use than a flat keyboard.
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