Research and Planning: Target Audience Feedback (Digipak)

My target audience feedback on my draft of the digipak came back all complimentary.
I think I have found the right balance of contemporary modern simpleness that easily captures the bands individuality.
I have used ideas based on their other albums and their other covers to create an effective and different digipak for their album. The band is individual when it comes to CD cases and digipaks because they don't do the same 'mainstream' thing like all of the other bands/artists do. Hard Fi unlike other bands does not have an irrelevant expensive photo shoot with the band members in it; instead the band chooses to signify themselves by using primarily yellow with black and white writing or images. The images are usually computer generated and they have clean cut simple lines which gives the band a modern feel.

I feel that I have created a digipak worthy of the band and there is one more surprise I have left in store to distinguish it from other albums.