Hard Fi is an Indie Rock Band. Ultimately Indie rock is a sub form of rock that originated in the UK and the US in the late 1980's. The main roots of the genre lay in three or four different categories of rock: - Alternative, Post-Punk, and New wave are where the basic origins of the genre came from.
The term Indie comes from the saying Independent Music. The genre is not to be confused with Indie music.
The artists in this genre like to have control of their own music and they work hard to maintain the values of independence. To keep independence and control of their music the bands use only independent record labels. This means that the band can have control of their music and they do not have to bend the lyrics to what the major records labels would want. The major record labels such as EMI and Universal Music Group like to change songs that their artists write so that the lyrics are more politically friendly or less explicit etc. By making songs more acceptable the record label will sell more copies of the song and make more money.
I shall bare this all in mind when I am creating my products for the band because the band does not like to make a 'mainstream' fuss over what is happening in their career. Hard Fi uses primarily simple designs and ideas to attract fans and not loud outlandish statements.
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