Andrew Goodwin Started out life being the Director of Music at Bangor Cathedral and has since progressed to build a theory based on music and the music videos that accompany it.
Goodwin's theory is based on 8 main principles:
1. Links between lyrics and visuals.
2. Links between music and visuals (Complimentary, Contradicting or Amplification).
3. Genre Characteristics.
4. Inter textual Reference.
5. Notions of Looking (Women as objects).
6.Voyeurism (Anything that focuses on looking at the artists life or soul, Mirrors, Direct eye shots)
7.Demands of the record label in terms of how the artist is represented.
8. Performance based, Narrative Based or Concept Based music videos.
No comments:
Post a Comment