To effectively and efficently shoot my music video I am going to need a shooting schedule.
The shooting schedule will enable me to know what I have and have not filmed. There is going to be three main parts to the shooting shedule.
The largest two sections will be the girl scenes and the boy scenes. In the middle of the two will be a mixture of the both where both characters are on screen together.
http://www.scribd.com/doc/42792318
Monday, 15 November 2010
Sunday, 14 November 2010
Planning: Final Storyboard
In my final storyboarding I am going to take out some scenes of the sky and some of buidings. This will enable me to focus more on the actual people and therefore the song. By having more shots of the girl the audience will want to see what she looks like more. Therefore this will drive the audience to watching the video through to the end.
This will then increase records sales.
After re-storyboarding I will organise the shots into the girl scenes and the boy scenes leaving the mixed few where both are in the shot in the middle.
This will then increase records sales.
After re-storyboarding I will organise the shots into the girl scenes and the boy scenes leaving the mixed few where both are in the shot in the middle.
Director's Pitch
Here is my directors pitch for the main concept of the video. It's a fairly simple concept that I think compliments the song well.
http://www.scribd.com/doc/42773405/My-Director-s-Pitch-for-My-Music-Video
http://www.scribd.com/doc/42773405/My-Director-s-Pitch-for-My-Music-Video
Monday, 8 November 2010
Final Production of Magazine Advert
This is the final draft of the magazine advert that I have created to advertise the bands new album Stars of TV. The feedback on this advert was mainly good so I am keeping it the same as the original with exception to the line around the text which I have now changed to white so that it blends better with the background.
I looked into an alternative concept for the advert based on what the audience research said. I thought that it could be really clever and have the same simple intelligent effect. Despite the fact the pattern I have used is green it still works essentially the same. The text is where it becomes clever. By layering the text on top of the opposite text in reverse it gives it a real mirrored effect. The text "Hard WI" is in the top on the left hand side of the image with the text "Stars of TV" underneath it in reverse. On the right hand side the text "Stars of TV" is on the top with the text "Hard WI" underneath. On each piece the text underneath is written backwards so that it looks like the image has been flipped.
I looked into an alternative concept for the advert based on what the audience research said. I thought that it could be really clever and have the same simple intelligent effect. Despite the fact the pattern I have used is green it still works essentially the same. The text is where it becomes clever. By layering the text on top of the opposite text in reverse it gives it a real mirrored effect. The text "Hard WI" is in the top on the left hand side of the image with the text "Stars of TV" underneath it in reverse. On the right hand side the text "Stars of TV" is on the top with the text "Hard WI" underneath. On each piece the text underneath is written backwards so that it looks like the image has been flipped.This is what my advert will look like inside an actual magazine.
Final Production of Digipak
For the final production of the digipak I have taken some advice from the WALL.E Soundtrack and made the entire digipak, with the exemption of the CD, recyclable.
http://www.youtube.com/watch?v=_UUa87u9j6Q
I have decided to make the case out of a relatively thick cardboard which can be made from recycled card and paper. The front cover is plain and so is the inside panel. The back cover is plain but the real magic of this is the way the CD is held in place.
The inner back panel will have a hole cut the same size as a CD with two overlaps at the bottom to hold the CD in place. At the top of the circle there will be a little cut out that allows the user to grip the CD with a finger. The inside of the two overlaps will be hollowed out on the inside so that the CD fits in easier.
http://www.youtube.com/watch?v=_UUa87u9j6Q
I have decided to make the case out of a relatively thick cardboard which can be made from recycled card and paper. The front cover is plain and so is the inside panel. The back cover is plain but the real magic of this is the way the CD is held in place.
The inner back panel will have a hole cut the same size as a CD with two overlaps at the bottom to hold the CD in place. At the top of the circle there will be a little cut out that allows the user to grip the CD with a finger. The inside of the two overlaps will be hollowed out on the inside so that the CD fits in easier.
There can be some variation on this design because the inner panel to the front cover could be just a square frame that has no middle. This would create a frame like edge on the back of the cover panel; with two overlaps added it could hold an insert booklet about the band.
This is the final product. I am overly pleased with how this turned out and I love that the simple concept is in keeping with the bands image.
Here is the link to my final digipak construction.
Research and Planning: Target Audience Feedback (Video)
The feedback I got from the video was also questioning into some aspects. four out of the six people that I asked said that they think it's alright or better. This means that the main concept I have for my video is right or there abouts.
Some people said they thought it went well with the song and the rhythm. This tells me that the timing of the scenes is correct and that the scenes are in the right places before I start to film the video. The main concept of the video relates to Goodwin's Theory's; it contains a lot of notions to looking and a large overall chase concept of boy meets girl - boy wants girl.
One person said that they thought it would be hard to get a clear shot if I was filming the video in town. I sort of agree with this but having other people around would make the video seem all the more real I think. It gives that atmosphere of a bustling community and a vibrant always moving work place of the city/town.
Another person said that it was alright but did not give an answer as to what could be improved upon.
Some people said they thought it went well with the song and the rhythm. This tells me that the timing of the scenes is correct and that the scenes are in the right places before I start to film the video. The main concept of the video relates to Goodwin's Theory's; it contains a lot of notions to looking and a large overall chase concept of boy meets girl - boy wants girl.
One person said that they thought it would be hard to get a clear shot if I was filming the video in town. I sort of agree with this but having other people around would make the video seem all the more real I think. It gives that atmosphere of a bustling community and a vibrant always moving work place of the city/town.
Another person said that it was alright but did not give an answer as to what could be improved upon.
Research and Planning: Target Audience Feedback (Advert)
The feedback I recieved from my target audience on the draft of a magazine advert was varied to say the least. Three people said that they thought the advert was effective and they liked the way it was laid out. The other two that I asked had differing opinions.
One person said that it was "very bold", this could be both good and bad for the advert. The boldness makes the advert stand out in the magazine and creates a certian impact which allows the readers of the magazine to slowly absorb it's message. The red creates that immediate WOW and BOOM effect leaving the reader to just read what the text says in the middle of the pages. The viewers eyes are immediatley drawn to this because the white stands out more than the red does as a brighter, bolder colour. However it could be bad to have the advert so bold as people may think that it is being preachy and in their face. This could deter readers from buying the CD or going to see the band.
One person said that it was quite boring and that there should be a picture in the advert. I am choosing to ignore this comment because the bands image is clean cut and simple. I am keeping with this image and the belief that an image would look too clutered and give of the wrong impression of the band.
One person said that it was "very bold", this could be both good and bad for the advert. The boldness makes the advert stand out in the magazine and creates a certian impact which allows the readers of the magazine to slowly absorb it's message. The red creates that immediate WOW and BOOM effect leaving the reader to just read what the text says in the middle of the pages. The viewers eyes are immediatley drawn to this because the white stands out more than the red does as a brighter, bolder colour. However it could be bad to have the advert so bold as people may think that it is being preachy and in their face. This could deter readers from buying the CD or going to see the band.
One person said that it was quite boring and that there should be a picture in the advert. I am choosing to ignore this comment because the bands image is clean cut and simple. I am keeping with this image and the belief that an image would look too clutered and give of the wrong impression of the band.
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